For Paris Fashion Week SS24, BBC & ICECREAM marked 20 years with a retro diner in Le Marais.

My design agency, Future Figures came on board to develop the social media campaign.

The team at Billionaire Boys Club had meticulously recreated an ‘American Diner’ at a prime location in the heart of Paris for Fashion Week 2023. Our challenge was to translate this concept into a tangible and engaging experience for their global online audience.

To achieve this, we created a digital replica of the diner, invoking not only the space but its mood, to be the pièce de résistance of their forthcoming social media campaign. Drawing inspiration from the spirit of 60's Americana, a central theme in BBC's fashion identity at that time, became the cornerstone of our content strategy.

After the massive uptick in engagement the initial campaign saw we developed a relationship with the Billionaire Boys Club creative team, going on to provide not only Art Direction but in software 3D animation for some of their largest campaigns, including their Selfridges exclusive "Arch Logo Glitter" collection and their Black Friday sale.