Next aimed to solidify their valuable partnership with Nike by enhancing their online marketing efforts. I was brought in to create effective promotions of Nike shoes for Next’s online platform with the intention of enticing customers and driving shoe sales.

Next wanted dynamic 3D animations akin to nikes official 'Air Max Day' promotions. Due to budgetary constraints the 3 styles of shoe could not be modelled, so I worked alongside the next photography team to use photogrammetry to bring the shoes into 3D. Each style was exhibited in a custom built environment, each of which was designed to be an extrapolation of the look and feel of the shoes themselves.