As part of the effect design team I took part in a redesign of the Camden Art Centre website. Following a rebrand by Pentagram, the client wanted something cutting edge, out the ordinary and most importantly, a digital representation of the gallery building itself.

We had the task of replicating the feel of Camden Art Centre digitally. Two routes were explored, one designed to ‘break’ traditional design cues for a gallery website, one to adhere to them as strictly as possible. These routes were then deconstructed and resembled as one finalised form, delighting and surprising users at every turn yet remaining simple to comprehend.